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Enquirer Consulting Group / Prepared for Kore.ai
August 2026

A read on reach,
not on the product.

Prepared for Cathal McCarthy, to go with Monday's note. A short read on how accounts in this category actually get reached, and what we would build if the read is useful.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

The category is decided by four seats.

01
Enterprise agent platforms are bought by a small committee: the CIO or head of digital, the customer experience owner, the automation or platform lead, and a risk and compliance seat.
02
Most first contact in this market goes to the technology seat. The risk seat is met late, and it is the one most able to stop a deal on its own.
03
In this market, first contact usually arrives through analyst shortlists, marketplace listings and partner referrals, so pipeline tends to follow whoever the partner already knows.
04
The deepest budgets sit in banking, healthcare payers and providers, telecom and retail. All four buy on a committee and all four run a review before anything ships.
05
From the outside, the visible signal in this category is product news. The quiet signal is which named accounts have a funded agent program and an internal sponsor this quarter.
Prepared for Kore.ai
Where this goes

From category awareness to named conversations.

Today
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At most platform companies in this category, new logos arrive through partners, marketplaces and analyst coverage.
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That mix works, and it selects for buyers who already know the category exists and are already running a process.
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Accounts with a funded program and no existing relationship often stay unreached until they publish a formal brief.
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An event fills a room. It rarely reaches the risk seat that decides.
In the first weeks and months
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A named account list with the four deciding seats mapped inside each one.
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Research-led first contact, written for one person and one program rather than a segment.
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Positive replies routed to your team the same day, with the research that produced them.
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A weekly read on which segments answer, which go quiet, and where to push next.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Kore.ai

Three things, built and handed over.

The named list

The institutions in banking, health, telecom and retail where an agent program has a sponsor, with the deciding seats identified inside each one and kept current as people move.

The outbound unit

Sending infrastructure, sequencing, message testing and the operator who runs it. Built to your voice and your review line, not to a template.

The handover

Playbook, tooling, dashboards and a trained operator at the end of the engagement. The unit stays with you.

One point of contact for the whole build. You never manage a stack of tools or a row of freelancers.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list first: the institutions with a funded program, and the seats inside each one who can start it or stop it.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits Kore.ai

Built for a market that buys on a committee.

01

Four seats, one thread

Each deciding seat gets a message written for their part of the decision, on a schedule, instead of one message written for the account.

02

Regulated readers

Banking and health buyers read every line for risk. Copy is written and reviewed for that, and nothing goes out unread.

03

Yours at the end

Four months to build it and prove it in market, then the list, the tooling and the operator are handed over.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Paul, 20 minutes, at a time that works for you.
  2. Paul brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Kore.ai.